Aviva deal a welcome shot in the arm for rugby

10 April 2012

Premiership Rugby have agreed a £20million four-year deal with Aviva after Guinness ended their sponsorship.

Mark McCafferty, chief executive Premiership Rugby, said: "A title sponsorship deal with Aviva provides us with a long-term partnership commitment to our sport and to our work in the community."

Aviva, an insurance company, will also join Premiership Rugby in injecting significant investment into community programmes.

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