Chelsea confirm Steve Atkins exit with Man City’s Toby Craig lined up to replace communications director

Giuseppe Muro23 September 2022

Chelsea’s overhaul behind the scenes at Stamford Bridge will continue after the club announced the exit of their director of communications and public affairs Steve Atkins.

In the latest departure following the takeover by Todd Boehly and Clearlake, Atkins is leaving Chelsea after 14 years to join McLaren Racing.

Chelsea are understood to have lined up Manchester City group director of corporate affairs Toby Craig to fill the considerable void left by Atkins, who has been an influential figure at Stamford Bridge since joining the club under Roman Abramovich in 2008.

In a statement, Chelsea said Atkins “will continue to act as a senior advisor to the club and support the transition over the next few months”.

There has been a major shake-up behind the scenes at Chelsea since the takeover by Boehly and Clearlake.

Long-time director of communications Steve Atkins is leaving Chelsea for F1 team McLaren
AFP via Getty Images

As well as the departures of director Marina Granovskaia, chairman Bruce Buck and technical and performance advisor Petr Cech, Tom Glick has been appointed as president of business to oversee day-to-day operations. Glick was chief commercial and operating officer at Man City and has brought former City staff into senior positions at Chelsea.

A Chelsea statement said: “For the past 14 years, Steve has been responsible for the club’s external global media relations, issue and crisis management and public affairs work, and more recently added its industry-leading editorial and publishing output across web, app and social media channels to his remit.

“As the club’s official spokesman, he has spoken on behalf of the ownership group, club board, head coaches, players and all employees, and helped shape and deliver Chelsea’s strategic messaging in close collaboration with the club board.

“In his time at Chelsea, Steve helped develop the club’s communications into a deft, authoritative, and world-leading operation, working confidently and at pace under some of the most intense media scrutiny in global sport, while promoting a culture of greater collaboration and engagement across all departments within the business.

“Steve has been one of the key drivers in the club’s work on fighting discriminatory behaviour in our sport, a passionate supporter of the women’s game and a leader in our work on equality diversity and inclusion.”

Boehly said: “On behalf of everyone at the club, we want to thank Steve for his 14 years of dedication to Chelsea F.C.

“We have greatly valued his advice and counsel, and will continue to leverage his experience and knowledge over the next few months. We wish him every success in his new senior role at McLaren Racing.”

Behdad Eghbali and Jose E. Feliciano, co-controlling owners, said: “We wish Steve and his family the best and are excited for Steve as he embarks on a new adventure at McLaren Racing.

“He was been an invaluable partner and trusted advisor to Todd, Joeé and I and the rest of the new ownership group and a senior leader at Chelsea over the past 14 years, one who embodies our values of collaboration, engagement, inclusion, and tireless work.

“Steve will continue to be a trusted advisor and part of the Chelsea family for years to come.”

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