Arsene Wenger rejects claims buying big names will calm Arsenal fans down

Arsene Wenger has rejected claims that buying big names will help to ease the disharmony among Arsenal fans.

The Gunners have failed to win the title in 12 years and the club faces a familiar scramble to secure a top-four finish after a dip in form during the second half of the season.

Arsenal's failure to lift the title for so long, despite threatening to do so on several occasions, has prompted supporters to plan a protest at today's game against Norwich City.

Supporters' groups have urged home fans to raise placards reading: 'Time for change. Arsenal is stale, fresh approach needed,' in an effort to alter the way the club is run.

Much of the fans' frustration is borne from the belief Wenger is reluctant to invest in his squad but the Frenchman has reiterated his stance that he will not oversee an overhaul at the Emirates Stadium this summer.

"All this calming people down by buying names, for me that is wrong calculation," he insisted.

"We want to be a better team and do not look too much at the names. I know it is more flashy, all that, but what is important is the quality of the games.

"We want to win everything. That is the target of every season when you start the season.

"Next season you have to face the same competition again, don't worry, and you have all the best managers coming into the league, everyone investing more money, and the competition will be fierce again.

"Our fans have been frustrated and disappointed because they thought we would win the league this season and we didn't. So are we as well. But that doesn't mean we have to throw everything away," Wenger added.

Arsenal were the only club in Europe's top five leagues not to buy an outfield player last summer but Wenger did add to his squad in January as Mohamed Elneny arrived from Basel for a fee of around £7m.