This evening, the focus of domestic cricket turns to the Twenty20 game, with counties hoping desperately for a revival of the enthusiasm that greeted the first competition in 2003.
Crowds for last summer's t20 tournament - known now as the Friends Life t20 - were down on previous years and, with the county game in an uneasy financial situation, it is crucial that the clubs find a way to attract spectators back to the matches. The first game is a repeat of last year's final, with holders Hampshire taking on Somerset at The Rose Bowl tonight.
Essex have offered an excellent example of how to market the t20 game successfully. Attendances were largely impressive at Chelmsford last season and, with New Zealand pair Scott Styris and Tim Southee on board for the forthcoming campaign, hopes are high that they can win the competition this summer.
Essex begin against Sussex at Hove tomorrow evening. At the same time, Surrey will take on Gloucestershire at The Oval, aiming to realise the promise that the squad have shown in limited-overs cricket. Australian pace bowler Shaun Tait was due to the county's overseas man but he has withdrawn because of concerns over injury, allowing Dirk Nannes, the leading wicket-taker in Twenty20 history with 134 victims in all tournaments, to take his place.
Middlesex have made a good start in Division Two, winning three and drawing two of their opening six matches, and they will hope that fine form continues in the Twenty20 game. South African all-rounder Ryan McLaren will be one of the key figures in their challenge. The counties' drive to bring fans through the gates has also led to some off-the-wall marketing ideas.
Darts players Phil 'The Power' Taylor and Adrian Lewis will show off their skills at Surrey's game against Essex at The Oval on June 13, while Essex plan a Robbie Williams tribute night on June 24 to coincide with the return fixture against Surrey at Chelmsford.
