COMPETITION: Win a pair of legendary PUMA® King boots - as worn by Pele

13 April 2012

The PUMA® King is 40, long live the PUMA® King!

But the most recognized football boot in football - and certainly longest living performance concept still in existence - is showing no signs of getting old though.

The boot that changed history was first introduced in 1968 as the 'King Eusébio' after the legendary Portuguese striker who top-scored  with nine goals at the 1966 World Cup - then worked with PUMA to develop a signature football boot, which debuted two years later.

Play the sport of kings in boots like this!

Play the sport of kings in boots like this!

So The PUMA® King was born. It featured increased ankle protection, soft, subtle leather and exceptional ball control. The appeal of the King and the marketing around it was so powerful that consumers were no longer purchasing just a product – but a state of mind and a sporting image as well.

The best for the best: Pele in his Puma boots

The best for the best: Pele in his Puma boots

Over the years, the King became legend and was worn by legends as well. The world’s greatest football stars wore the King including Eusébio, Pele, Maradona, Deschamps and Johan Cruyff. It became synonymous with reliability and success, selling millions of pairs over the past four decades.
 
The PUMA King XL (XL stands for Roman numeral 40) boot stands for quality, heritage and tradition. The newest edition includes classic lines and traditional styling, but with updated materials, enhanced features and new design details.

With raised bead line, toe overlay and lateral stability insert inspired by the Eusebio boot forty years ago, the new King XL is executed with today’s best production technology.

Super-soft, ultra-thin full-grain leather is complemented by a high-density silicon heel counter and conical firm ground stud construction for optimal stability and maneuverability. The upper is embossed with leaping cat logo on the vamp and King logo on the lateral side – with the limited edition version featuring Eusébio 68.

UK based players who’ll be wearing PUMA King in the new season include Manchester United and England star Michael Carrick - and possibly you.

Sportsmail has teamed up with PUMA to give away two pairs of PUMA® King boots to make you feel like a king when you play.

They are available from size 6 adult and to be in with a chance of winning, simply answer the following question.

How many goals did Eusebio score at the 1966 World Cup when he was top scorer?

a) 7

b) 8

c) 9

Simply e-mail your answer, along with your name, address, contact number and boot size to

to arrive no later than MIDDAY Monday August 4.

Winners will be informed within one hour of the closing date and time.

Normal Associated Newspaper terms and conditions apply.

PUMA King boot – RRP: £90, available from jjbsports.com


puma_logo hi res.jpg

puma_logo hi res.jpg


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