Good Morning Britain star Susanna Reid discusses show’s future as it celebrates 10th anniversary

Reid has helmed the ITV morning programme since its launch in April 2014
The Weekender

Sign up to our free weekly newsletter for exclusive competitions, offers and theatre ticket deals

I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice.

TV presenter Susanna Reid said Good Morning Britain is “pretty well established now” as she discussed the show’s future while celebrating its 10-year anniversary.

On Monday Reid, 53, appeared on This Morning, alongside her GMB co-host Richard Madeley, and showed presenters Cat Deeley and Ben Shephard an article from 10 years ago that had suggested the show would be axed after just one month.

“So this is framed in my dressing room,” she said. “’Good Morning Britain faces axe after a month.’

“... But the reason that this from 10 years ago is framed in my dressing room is because only one of those two things got cancelled and it was not Good Morning Britain.

“Page three no longer has a topless model on it.”

Madeley, 67, added: “That happened to us when Judy and I launched in 1988 on this programme (This Morning).

“I mean, they didn’t want it to work because it makes a better story if a programme crashes and burns.

“So I’d say every two or three weeks we’d see a headline like that. Mr and Mrs Married they’d call us. Mr and Mrs Married, cheesy couple to get chopped by Christmas.

“Here you are, how many years later?” he said to Deeley and Shephard.

Before he made the move to This Morning Shephard, 49, presented on GMB alongside Kate Garraway and helped to launch the show.

He said: “There’s a real pride for us sitting here and hosting this show [This Morning].

“There’s real pride with that and for launching the show [GMB] with you, Susanna, 10 years ago, but also where the show’s come to and what the next 10 years look like as well.

“I wonder what you think about when you think where we were, where we are and where we’re going to be?”

Reid said: “Well, I don’t think it’s going to be cancelled by Christmas. We’re pretty well established now.”

The topical morning show featuring entertainment and human interest stories launched on April 28 2014, and in a clip shared to GMB’s social media Reid can be seen opening the show while sitting beside Charlotte Hawkins, Shephard and Sean Fletcher.

Since being established, the show has been nominated for news coverage Baftas for interviews with people including former prime minister Boris Johnson and Shamima Begum, who was stripped of her British citizenship after entering so-called Islamic State-controlled territory in Syria.

It has also taken home a special award at the Television and Radio Industries Club (Tric) Awards.

GMB celebrated its 10-year anniversary during its Monday morning show.