Posthumous award for 'inspirational' Jade Goody

11 April 2012
The Weekender

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Jade Goody was given a posthumous "inspiration" award accepted by her friend and publicist Max Clifford.

Goody, who died earlier this year after battling cancer, was named as the recipient of the Inspirational Determination Award at the Inspiration Awards for Women in aid of Breakthrough Breast Cancer.

Mr Clifford told the audience at the London ceremony last night: "Jade wasn't really much of a person for awards.

"She was just an ordinary girl who was extraordinary."

He said Goody had given a message to young people about cervical cancer.

"The message she gave out was, don't let what happened to me happen to you.

"She achieved what the medical profession and politicians could not achieve...most stars are totally selfish...she was all about other people."

A special inspiration award went to actress Brooke Kinsella and her mother Deborah, who have campaigned against knife crime after Brooke's brother Ben was stabbed to death.

Deborah said she felt "humbled", adding: "I have got an amazing family."

She dedicated the award to mothers "who have lost their children to knife crime and to my beautiful son Ben".

Dame Vivienne Westwood was given a lifetime achievement award which was accepted on her behalf by Pixie Geldof.

The ceremony was co-hosted by Jackie Brambles and axed Strictly Come Dancing judge Arlene Phillips.

At the end of the ceremony Brambles made a special dedication to Phillips, saying: "You are an inspirational woman of this country and for me. It has been an absolute pleasure for me to share the stage with you tonight."

Phillips, who received applause, replied: "It has been a truly inspirational evening for everyone."

Joanna Lumley was given an inspirational celebrity award as well as an inspiration, aspiration, style and elegance gong.

The awards were collected by Gurkhas on whose behalf the actress has campaigned.

Also among the winners were Help For Heroes co-founder Emma Parry for the inspirational non-celebrity award and US first lady Michelle Obama, who is named as this year's inspirational international woman.

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