Fans take control of Coronation Street... online

11 April 2012
The Weekender

Sign up to our free weekly newsletter for exclusive competitions, offers and theatre ticket deals

I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice.

Fans will be able to live in a virtual Coronation Street in which they could even change the boss of the Rovers Return, it was announced today.

New social networking game Corrie Nation, launching on ITV.com and Facebook from November 1, will allow users to build their own parallel soap world.

It will feature an online Rovers and Underworld knicker factory, and they can choose from more than 60 characters, past and present, to live in it.

So users could promote Sean Tully from occasional barman to pub boss, or put Reg Holdsworth and Audrey Roberts under the same roof - or even stop Becky and Steve McDonald squabbling.

Performing tasks for characters will help players progress to the next level of the game, and fans can choose tasks that reflect what they think characters should do in current storylines from the soap.

Points earned while playing can be exchanged for storyline spoilers - presented as "psychic predictions" from one of the characters.

They can also be used to access new buildings, characters and other parts of Weatherfield, including Rosamund Street, Victoria Street and Viaduct Street.

Players will compete against friends and other fans, trading characters.

Corrie Nation will be free to play, but users can pay extra to upgrade or customise the game.

Patricia Wagstaff, director of digital productions for ITV Studios, said: "Coronation Street enjoys a unique place in the hearts of the British public and with an appeal which spans generations, the brand has the potential off screen to match its phenomenal on-screen success.

"Corrie Nation is a great example of engaging with the Coronation Street audience in new ways and exploiting this world class brand to deliver further revenues to the business. We're thrilled this fantastic game is the latest addition to the Corrie off-screen activities which include games, books, DVDs and ale."

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in