EastEnders’ Adam Woodyatt warns fans about ‘scam’ advert using his image

Adam Woodyatt has warned his fans about a weight loss "scam" and fake profiles using his image.

The EastEnders’ star took to Instagram this morning to share an advert for a weight loss brand which used images of him.

The ad, which Woodyatt appeared to have written "scam" over, showed before and after photos of the dramatic weight loss that he’s undergone in recent years.

It suggested that the brand was the reason for the 53-year-old’s transformation.

He captioned his post: "A friend saw this advert on Facebook... and sent it to me. It is 100% nothing to do with me."

Woodyatt added: "I’m also aware of several accounts pretending to be a personal or private account for me on Instagram...

"I’m on Twitter and Facebook but rarely use them. This is the one account that I use regularly...”

The actor, who in 2021 left his role as Ian Beale on EastEnders after 36 years, concluded by warning fans: "Please be careful on social media."

Woodyatt previously credited his weight loss to ditching booze and taking up cycling.

He told The Mirror: "Basically I gave up alcohol. That was the biggest change I made....

"I’ve not really made a big fuss about it. I just stopped drinking...

"I’m not going to turn around and say that it’s forever, that I’m never ever going to drink again.

"But at this point in my life, I’m quite happy not drinking. And the result is I’ve lost about three stone in weight."

He added: "I had always liked cycling but as anybody who cycles knows, it’s a lot easier if you are lighter," he said.

"People will spend hundreds of pounds on shaving 10 grams off of equipment, like lighter pedals.

"With giving up alcohol, the weight drops off and because the weight dropped it was easier to cycle. So it was easier to stay fit."