‘Why not learn from each other?’: Kim Kardashian admits she got sister Kylie Jenner’s help before launching KKW Beauty

The TV personality sought the help of her younger sister
Sisters: Kardashian asked her younger sister for advice
Rex
Safeeyah Kazi26 April 2018
The Weekender

Sign up to our free weekly newsletter for exclusive competitions, offers and theatre ticket deals

I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice.

Kim Kardashian has revealed she got sister Kylie Jenner’s help before launching KKW Beauty.

The 37-year-old launched her own beauty brand, KKW Beauty, last year with a set of products for recreating her signature make-up looks

She later branched out to other beauty items after looking to her younger sister for advice.

Jenner established her beauty brand Kylie Cosmetics featuring her signature lip kits, which typically sell out within minutes of their release.

Kardashian said she was hopeful she could “learn” from 20-year-old Jenner’s level of success.

She said: “For the first 18 months she only had [lipkits] and that really worked for her. I wanted to start with one product, I saw how successful that was for Kylie, and we're all in this together as a family, so why not learn from each other?

“It's that rush and that adrenaline for me. I'm online, I'm seeing who's online, our customer accounts, just the numbers, like what's selling, what's selling out, what's this, what's that, live tweeting, 'Oh my gosh, the light colour sold out.'

“I get so excited, it's this crazy rush. It's so much fun.”

The media mogul added that she learnt how to choose the best business opportunities from husband Kanye West.

She told Business of Fashion magazine: "So many deals that I thought were amazing at the time were presented to him. So many different companies wanted to buy his Yeezy brand, and he always said no.

“And I thought at the time, 'Wow, they're offering you a lot of money, are you sure you don't want to take that deal?' And he was like, 'Absolutely not, it's not about that, it's about having something that is 100 percent me’.

"Now I feel like I'm in that position that he's in, where I like having all of my business, even if it's 10 times more work. I'd rather put work in, and know that, okay, that's all mine."

Kim Kardashian Ultra Beam BTS Shoot - In pictures

1/6

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in