David Beckham strips down in behind the scenes advertising campaign

 
ONE TIME USE ONLY** MANDATORY CREDIT: H&M/Rex Features. Can use video if H&M/Rex Features are credited: http://www.youtube.com/watch?v=r_eSgXfjUPw Only for use in story about David Beckham starring in H&M's new underwear campaign. Editorial Use Only. No stock, bo Mandatory Credit: Photo by H&M/REX (3529417f) David Beckham, VIDEO AVAILABLE David Beckham to star in new H&M underwear campaign VIDEO AVAILABLE: http://www.youtube.com/watch?v=r_eSgXfjUPw
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David Beckham has delighted fans by appearing in a new advertising campaign for high street retailer H&M.

The new advert, which sees the former footballer posing in his underpants, is being released to showcase the brands spring 2014 range and will premiere during the Super Bowl XLVIII next weekend.

David Beckham's new H&M campaign: behind the scenes

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Beckham has filmed two different versions of the ad, with fans being encouraged to vote to decide which one will be aired during one of the world’s most watched sporting events.

ONE TIME USE ONLY** MANDATORY CREDIT: H&M/Rex Features. Can use video if H&M/Rex Features are credited: http://www.youtube.com/watch?v=r_eSgXfjUPw Only for use in story about David Beckham starring in H&M's new underwear campaign. Editorial Use Only. No stock, bo Mandatory Credit: Photo by H&M/REX (3529417f) David Beckham, VIDEO AVAILABLE David Beckham to star in new H&M underwear campaign VIDEO AVAILABLE: http://www.youtube.com/watch?v=r_eSgXfjUPw

The 30-second advert promises to be an action-packed affair, with the former England international filmed running above east London’s Truman Brewery.

H&M have also released a behind the scenes film looking at what happened on set whilst making the latest campaign video.

Beckham’s new bodywear collection will be his fifth clothing line for H&M, and includes nine new styles.

The star retired from professional football late last year, choosing to hang up his boots and focus on philanthropy and modelling.

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