Cheryl fronts powerful Childline campaign as new ambassador amid pregnancy rumours

Cheryl has a fronted a powerful campaign as the new face of Childline amid rumours that she’s expecting her first child.

The pop star, 33, who is rumoured to be pregnant, has released a moving new video to help children deal with sexual assault and self-harm.

Announced as the charity’s new ambassador on Wednesday, the former Girls Aloud star says she is keen to raise awareness of hard-hitting issues.

“Life can be hard sometimes, especially whilst you're growing up, and everyone deserves someone to talk to and help make sense of it all,” she said.

“No young person should ever feel afraid, confused or alone so if that's how you are feeling then please get in touch with them (Childline) by phone or online."

Cheryl was expected to attend the Pride of Britain Awards on Monday but pulled out at the last minute.

She wrote on Twitter: “Gutted I couldn't make the #prideofbritain awards tonight. One of my favourite awards!. Good luck to all the nominees you're all amazing.”

The singer and boyfriend Liam Payne, 23, are expected to announce their baby news in the coming weeks as rumours continue to circulate.

Friend Olly Murs spoke about their news on the red capret this week, telling the Mirror: “Honestly listen, it's Cheryl and Liam's business.

“The press are making speculation and rumours, but I'm sure when they feel confident and want to come out and tell everyone they will.”

Cheryl finalised her divorce from Jean-Bernard Fernandez-Versini last month after their 18-month marriage broke down at the end of last year.