Beauty and the Beast clips appear in erectile dysfunction advert

Children’s tale Beauty and the Beast has been used to promote a product designed to help people with erectile dysfunction.

Clips from the live-action Disney remake, showing Emma Watson and Dan Stevens as Belle and the Beast, have been used by the makers of Cilias Tadalafil to help men “unleash your inner beast”.

A narrator tells viewers: “You make a great team. It’s been that way since the day you met – but your erectile dysfunction, it could be a question of blood flow.”

The narrator claims the product will help users “be ready anytime the moment’s right” so they can be “more confident in [their] ability to be ready”.

To avoid long term injury seek immediate medical help for an erection lasting more than four hours.

The narrator finishes: “Cilias Tadalafil - unleash your inner beast.”

Ellen DeGeneres mocked the bizarre advert on her show and posted the 40 second clip to her official Facebook page alongside the caption: “Looks like the Beast is having some relationship issues. Tale as old as time.”

Bill Condon’s remake of the 1991 animated classic set a new box office record in its first three days, to become the highest-grossing opening of a PG film ever.

The film took an impressive $19.7 million, making it the fifth-highest UK film opening of all time.

It also broke records in the US, taking $170 million during the opening weekend, making it the country’s seventh biggest debut of all time and the highest-grossing March opening ever.

Beauty and the Beast is in UK cinemas now.