Alicia Silverstone reprises iconic Clueless role for new Super Bowl advert

The 46-year-old rolls back the years in a commercial for Rakuten
Alicia Silverstone has teased the Super Bowl ad on her Instagram account
Instagram/AliciaSilverstone
Lisa McLoughlin 3 February 2023
The Weekender

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Alicia Silverstone has left fans thrilled as she reprised her role in Clueless for a new Super Bowl advert.

In a commercial for Rakuten, the 46-year-old took viewers back to her iconic Nineties role as Cher Horowitz in the beloved teen flick.

Sharing a teaser to her Instagram, the Senior Year star dressed in Cher’s iconic yellow tartan two-piece from the film marches into a classroom holding shopping bags.

Students whisper around her before Silverstone gets to the front of the class and stands behind a podium, reminiscent of a scene at the beginning of the 1995 film.

Set to Supergrass’s hit song Alright, which famously featured in the film, the Hollywood star addresses the room, saying: “Don’t bug, your girl is back."

Silverstone first teased the collaboration by sharing a short video of her playing with her chewing gum, just like her character, alongside the caption: “I’m just gonna leave this here”.

After sending her followers on Instagram into a tizzy, she then posted a teaser of the ad mere hours later, writing alongside it: “It looks like the cat is out of the designer handbag.”

Fans understandably went wild for the clip and commented under the posts in their droves, sharing their excitement and hope for another installment of the flick.

One commented: “This scene in Clueless is so iconic."

“Alicia Silverstone you will always be the only icon of the 90s I love you," another enthused.

Clueless (1995) - In pictures

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A third wrote: "OMG you look like 1995 Cher."

“I really need a Clueless sequel in my life,” a fan admitted.

Another echoed the same sentiment, penning, “Why is it 2023 and we are still waiting for Clueless 2”.

The full commercial is set to air during the Super Bowl LVII on February 12.

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