Primark’s new eye shadow palettes are a dead ringer for Kylie Jenner’s – and are a fraction of the price

Since its release in 2015, Kylie Jenner’s cosmetics line has become one of the fastest-selling launches – but you’ll need to be prepared to splash out for her makeup.

Luckily, Primark is offering up a new eye shadow palette that's super-similar to one from the reality star’s sell-out range.

The lookalike product boasts the same square shape and round pans as Jenner’s lust-worthy ‘Kyshadow’ palettes, which cost £27.

Both include matte formulas in a variety of versatile hues that make for a smouldering smokey eye – but the high-street giant’s offering is less than half the price.

With prices starting from £0.60, Primark’s beauty range has been selling like hot cakes and recently got a seal of approval from beauty mogul Huda Kattan – who dubbed the range as the ‘best thing we've discovered this year’.

Before you head to the high street, you can check out the bargain collection here.