Nike has sold out all of its Kobe Bryant merchandise online despite concerns it was removed after his death on Sunday.
Shoppers are now directed to a tribute page and a statement from the company when they search for the basketball star's trainers and jerseys on the website.
Nike dismissed reports that products were pulled from their website to stop resellers from profiting after Bryant's death in a helicopter crash.
Bryant was one of the biggest basketball players to sign on with Nike, inking an endorsement deal in 2003 and the sports company has been releasing Kobe sneakers ever since.
Kobe Bryant 1978-2020 | In pictures
A statement on the website reads: “Along with millions of athletes and fans throughout the world, we are devastated by today’s tragic news. We extend our deepest sympathies to those closest to Kobe and Gianna, especially their family and friends.
"As we are learning more details of the accident and the others who have tragically lost their lives, our heartfelt sympathies go out to everyone involved and impacted.
"Kobe was one of the greatest athletes of his generation and has had an immeasurable impact on the world of sport and the community of basketball. He was a beloved member of the Nike family. We will miss him greatly. Mamba forever."
Nike is now looking into how it will proceed with selling Kobe merchandise as other sneaker launches were in the works prior to the accident.
Resale site StockX is still listing Kobe trainers on its website, and interest in the items has surged since Sunday afternoon with some pairs being bid on for more than £1,000.
The company was accused of profiting from tragedy.
A StockX spokesperson said in a statement: “As is the case for any live marketplace, real-life events have ramifications on market performance.
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"Following the tragic news of Kobe Bryant’s passing, there was a surge in interest in products related to the basketball legend, including some of his most noted sneaker collaborations.
"The increased interest is a testament to his impact both on and off the court.”
Another resale company, Urban Necessities, started telling sellers that they would not be allowed to increase the price of the merchandise in the wake of Bryant's death..
