Vegan cheese has been universally renamed ‘Gary’ after Sainsbury’s turned one cheese-lover’s furious tirade into a viral joke.
The supermarket was the subject of a tremendous Facebook rant after a woman kicked off at the branding of dairy-free vegan products as ‘cheese’.
Instead, she said: "Call it Gary or something just don't call it cheese because it's not cheese!"
But the vegan community responded in style, and within hours social media was flooded with jokes and memes, particularly on the new 'It's not Vegan Cheese, it's Gary' Facebook page.
Then the supermarket itself got in on the act, posting an altered image of its dairy-free cheese with the name changed to “Gary”.
It added the caption: "Thanks to customer feedback, we’re excited to introduce our new range of #Gary." The post has been shared over 4,000 times and sparked a flurry of similar efforts.
It comes after the supermarket released its new range of seven £2.25 coconut oil-based cheeses last week, which include alternatives to cheddar and wensleydale with cranberries.
The firm behind the products – Bute Island Foods – also saw the funny side, posting a photo of member of staff called Gary holding up a pack of the dairy-free cheese with a ‘Gary’ label.
