Ticketmaster will shut down its secondary resale sites Seatwave and Get Me In in a bid to clampdown on touts ripping off fans.
The sites, along with other similar outlets like Viagogo and Stubhub, have faced critcism with the likes of Ed Sheeran banning people from attending his concerts if they were purchased through a resale site because tickets were often sold for an inflated price by touts.
Ticketmaster said in a blog post that consumers have become “tired of seeing others snap up tickets just to resell for a profit”, and that the sites “just don’t cut it anymore”.
The ticket-selling company, which will cull Seatwave and Get Me In across Europe in October, will instead launch a fan-to-fan ticket exchange system, where people can buy or sell tickets through its website or app at the price originally paid or less.
There will also be no new events listed on either site, Ticketmaster said.
Andrew Parsons, managing director of Ticketmaster UK, said: “Our number one priority is to get tickets into the hands of fans so that they can go to the events they love.
“We know that fans are tired of seeing tickets being snapped up just to find them being resold for a profit on secondary websites, so we have taken action.
“Closing down our secondary sites and creating a ticket exchange on Ticketmaster has always been our long-term plan. We’re excited to launch our redesigned website which will make buying and selling tickets fast and simple, with all tickets in the same place.
“Our new Ticketmaster ticket exchange lets fans sell tickets they can’t use directly through their Ticketmaster account, for the price originally paid or less.”
He added: “Selling tickets through Ticketmaster is really simple: we do all the hard work and outline the maximum that can be charged for the ticket - and it doesn’t cost fans a penny to sell them.”
