Asda is set to slash prices on thousands of products by an average of 13%
12 April 2012
Supermarket chain Asda is to cut prices on thousands of products by an average of 13%.
Throughout January, the price of 3,600 essential items including potatoes, carrots, grapes, bananas, milk, nappies, rice, bread, cheese and yoghurt will fall.
A spokesman said: "The reductions are long-term cuts, with the vast majority lasting a minimum of six to 12 weeks."
The set of cuts is the biggest at Asda for more than 10 years, with one in five products across the store reduced in price.
Examples include bananas falling from 98p to 77p per kilo, and seedless white grapes from £4.47 to £1.77 per kilo.
The spokesman declined to give a figure for how much the initiative would cost the chain or to say whether any other prices would rise.
