Poundland joins John Lewis and M&S by creating its first Christmas advert

Jamie Bullen3 December 2016

Poundland has launched its first Christmas advert as it joined the likes of John Lewis, Waitrose and Marks and Spencer.

The discount chain has become the latest company to wade in on the festive frenzy as high street stores and supermarkets battle to air the most popular TV ad.

But unlike adverts from luxury brands which created promotions using highly-skilled animations and celebrity soundtracks it appeared a low-budget affair.

The 30-second clip shows shoppers being asked how much they would fork out for Christmas presents before they learn it costs just £1.

Low budget: The Christmas advert is the first created by the discount chain
Poundland

One woman said she would pay up to £15 for a red cushion while another shopper said she would part with £9 for After Eight mints.

The advert was seen to challenge rivals Lidl and Aldi which have also quizzed consumers on how much they would spend on products.

Barry Williams, Poundland's trading director said: “We're very excited to be able to announce the launch of our first national Christmas TV ad campaign.

“Amazing value is at the heart of everything we do here at Poundland and Christmas is a huge focus for us as we offer such a diverse range of incredible gifts for just £1.

“We are confident the adverts will resonate with new and existing Poundland customers, whilst providing an element of discovery, surprise and delight in the run up to Christmas.”

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