New Look faces backlash over 'fat tax' on plus-size women's clothing

New Look said it valued all customers 'regardless of body shape or size'
PA Archive/PA Images
Martin Coulter15 May 2018

New Look has faced a backlash over an alleged "fat tax" on women's clothing sized 16 and above.

Maria Wassell, a retail supervisor from Kent, noticed a pair of trousers from the brand’s Curves range were being sold for 15 per cent more than a pair of the same design in the store’s main collection.

She also found that a size 18 T-shirt, for which she had paid £12.99 the previous weekend, was being sold for £9.99 in the standard range, as well as numerous other examples.

New Look said it was in the process of reviewing the pricing structure of its plus-sized collection.

She told the Sun: "It’s like I’m being discriminated against for being plus size when I’m only slightly bigger than average.

“Why should we be penalised for being slightly bigger? A lot of retailers do this.

“Some retailers have claimed that plus-size clothes need more fabric and that’s why it costs more.

"That’s basically rubbish. It's discriminating against those customers who are larger."

A New Look spokesperson told the Standard: “To ensure pricing differences like these don’t happen in future, we are in the process of reviewing the pricing structure of our plus-size collection in a way which works best for our customers and our business.

"We are proud of the ranges we offer to our plus-size customers and value all customers, no matter what their body shape or size.”

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