Shoppers have hailed the arrival of a new hybrid loaf of 'bread' made out of croissant dough.
Marks & Spencer has introduced the new baked good, dubbed ‘the croloaf’, describing it as “the perfect fusion of the French and British breakfast".
The launch was met with mixed reaction on Twitter, with some hungry punters desperate to try it. Others were left questioning whether the croloaf was a worth addition to the bakery aisle.
Talksport journalist Robyn Schonhofer tweeted: “Sometimes a story catches you! A croissant loaf - the #Croloaf. It's like Christmas came early! Are they in stores already @marksandspencer?”
Other were less impressed. Sarah Probert tweeted: "Surely some croissants stuck together?". While another user tweeting under the handle Jules posted: "What's wrong with a normal croissant?!"
Many Twitter users commented on the 'political' nature of the creation.
One user, Darren Grimes, the founder of BeLeave - a pro-Brexit lobby group, posted: “#DespiteBrexit Marks and Spencer launches croissant loaf.”
While NightMat b4 Xmas wrote: "The Croloaf: Britain's final revenge against the French for Norman Occupation. An essay in 4 parts."
Others linked the new pastry to Environment Secretary Andrea Leadsom's proposal to export British food and drink abroad in an attempt to boost the British economy.
Katie Martin tweeted: "Yet another innovative item for export market. You can see why people are so keen on our food."
M&S said that unlike croissants, the croissant loaf does not need to be eaten on the day it is baked and “tastes just as good a few days after” – as long as it is toasted.
A slice of croloaf contains 114 calories which is less than a third of the 340 calories in the average croissant, the retailer added.
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The launch of the croloaf comes weeks after Dominiques Anels, a French pastry chef and the creator of the cronut- the croissant doughnut – opened his first bakery in London.
The croissant loaf is on sale for £2.40.
