Max Clifford has said he is ready to tell Jade Goody "enough is enough" and she should withdraw from the public eye if her condition continues to worsen.
Goody, who is terminally ill with cancer, is recovering in London's Royal Marsden Hospital following emergency surgery to relieve pain in her bowel.
Mr Clifford, her friend and publicist, said: "My attitude to Jade in recent times is: 'Don't you think enough is enough? Don't you think you've got the message out there? The money that you wanted for the boys we've done, we've made, it's in place, the money is assured'."
Speaking to radio station TalkSport, he added: "We're hoping that the operation she had on Monday evening will make things a lot more bearable, a lot brighter for her in the weeks ahead.
"Jade likes and enjoys the media spotlight. But if she continues to be in the kind of pain and condition she is in then my advice increasingly will be: 'Don't you think enough is enough?'"
He said that in the last week or two he had been saying to Goody that he would stop the media circus the moment she asks him to.
"I spoke to her and said: 'Look, when you're leaving the Chelsea and Westminster (hospital) there are photographers out there, do you want me to tell them not to take any photos?'
"And she said: 'No Max, I'm happy to do a photo as long its going to take a couple of seconds'.
He said he asked her if she was sure, and she replied: "Yes, absolutely. I don't want to stop them."
Asked if he felt uneasy about the voyeurism surrounding Goody remaining in the media spotlight, Mr Clifford said: "Instinctively, yes."
