David Cameron is to offer all parents the right to flexible working as he moves to outflank Labour on family policy and the work-life balance.
The Tory leader will also call for a change of culture in the workplace and encourage bosses to look more favourably on flexible working for all employees.
Mr Cameron will stress the benefits of helping staff juggle their work and family lives better, including a happier, more productive workforce.
In a speech at the launch of a report by the Equal Opportunities Commission, he will say that Britain must be a "trailblazer of innovation in the way we work".
"Flexible working is good for companies, good for the economy and good for society as a whole," he will say.
"Conservatives believe that the option of flexible working should go as wide as possible."
Mr Cameron will promise to extend the legal right to flexible working for parents with children who are under six or disabled to all people with under-18s.
The Tories will also work with business to help firms implement existing regulations.
And he will pledge to ensure that the public sector becomes a world leader in providing flexible working opportunities.
"We believe in leading by example," he will say. "And our ambition is to make flexible working available to as many people as possible."
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