BT 'to cut TV channel access price'

BT may cut the price of access to satellite TV channels such as Sky Sports 1
12 April 2012

BT looks set to kick-start a price war with rivals over TV's top sporting occasions in a move which could slash the cost of watching football and cricket.

The communications and media giant indicated it is prepared to charge customers in the region of £15 a month for Sky Sports 1, around £10 less than its main competitors.

Gavin Patterson, chief executive of BT Retail, said: "The case is crystal clear - the customer benefits if they get more choice."

Next week, media watchdog Ofcom is expected to tell Sky that it must drop the price it currently charges rivals for access to services such as Sky Sports and Sky Movies.

The move could open the way for Virgin Media and BT to pass on the cut and slash the cost its customers face if they want to watch the premium channels.

In an interview with The Sunday Telegraph, Mr Patterson described the current arrangements in which Sky can dominate the TV market as "unfair".

It is suggested that customers will be able to benefit from the BT's price structure from as early as the beginning of the start of the 2010/11 football season.

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