Alan Sugar sparks another Twitter backlash with 'sexist' post telling men to buy girlfriends sweets for 'ignoring them during World Cup'

Alan Sugar has sparked outrage over a 'sexist tweet'
BBC
Sophie Williams26 June 2018

Alan Sugar has been accused of sexism after posting a tweet telling men to buy sweets for their wives or girlfriends for "ignoring them during the World Cup."

His tweet has faced backlash online with many people telling the Apprentice star that "wives and girlfriends watch football too."

He later apologised and deleted the post.

And Lord Sugar sparked a backlash online again on Tuesday after tweeting to promote the confectionery company of his business partner and former winner of The Apprentice Sarah Lynn.

He wrote: "WORLD CUP CONSCIENCE - send a personalised gift of sweets to the wife/girlfriend for ignoring her during the World Cup, only £14.99.

"Fits through a standard letterbox, so no waiting in for delivery. Perfect way to show you still care whilst glued to the TV."

One critic replied: "Slightly sexist there! Plenty of women actually enjoy watching footy and don't need a box of sweets to know their men care."

A woman tweeting under the name Charley replied: "Thanks for the sexism. Actually it's me enjoying the football *with* my boyfriend. And no, I don't want you sweets."

Another said: "Yeah, because the little woman doesn't watch football does she.."

While Bobby Ford wrote: "Still sexist I see Lord Alan. Wives and Girlfriends watch football too ya know. After your howler of a tweet, I'd have thought you'd be more gender neutral.

Other people chose to reference his last internet blunder, a tweet about the Senegal football team.

Lord Sugar faced calls to be sacked from his role on the BBC's Apprentice after he likened the Senegal World Cup team to beach vendors in Marbella.

In the now-deleted tweet, Lord Sugar wrote: "I recognise some of these guys from the beach in Marbella. Multi tasking resourceful chaps."

Ms Butler, Labour MP for Brent Central, has said the BBC, which airs Lord Sugar's reality programme The Apprentice, should take "swift action" against him.

BBC World News anchor Babita Sharma said it was a "shocking, vile tweet that you take a screen grab of because you know it will soon be deleted."

Lord Sugar eventually apologised for the tweet and deleted messages in which he had defended himself.

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