Hudl2: Tesco hopes new version of cheap Hudl tablet will revive its fortunes

 
The new Tesco Hudl2

Troubled Tesco today sought to turn its fortunes around when it unveiled the second generation version of its hugely successful Hudl tablet.

The supermarket giant, which has suffered two weeks of torrid headlines since the discovery of a £250 million black hole in its accounts, will hope for booming sales of the £129 device in the run-up to Christmas.

The Hudl2 has a bigger 8.3 inch screen than its predecessor and is faster and slimmer. It is powered by an Intel Atom super-fast 1.83GHz quad-core processor.

The tablet comes with a pre-loaded parental filter allowing “user profiles” for up to seven people to be tailored to their age. It can also be used to limit how much time a child spends using the tablet.

Michael Comish, group digital officer at Tesco, said: “We know customers want easy, accessible technology that the whole family can use. Cutting-edge technology doesn’t have to come with a big price tag.”

Tesco launched the original Hudl in September last year and has sold more than 750,000.

The Hudl2 goes on sale in more than 800 Tesco stores and online from next Thursday.

Loud, proud and plenty to offer

I could be swayed by the new Hudl. In an array of unashamedly garish colours, Tesco clearly feels owners will no longer be embarrassed to show off their devices. And perhaps rightly so.

The new screen is 8.3 inches — an extra inch on the last one — and the picture quality is second to none. I could see myself watching last night’s TV on the Tube with it. With Google’s Android interface, most non-Apple users will be familiar with the layout, while a new child safety feature will keep parents happy when young hands inevitably snatch it from yours.

Simon Neville

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