Lego asks UK Government to withdraw images of figures

 
Politically neutral: one of the images on the Government website (Picture: gov.uk)
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Lego have asked the UK Government to withdraw images of its figures used to illustrate how Scots could spend £1,400 because the toy company states it is “politically neutral.”

The Treasury are using images of the Lego figures to portray claims Scotts would be £1,400 better off if they reject independence and stay in the UK.

A website describes 10 ways Scottish people could part with their cash, such as buying 280 hot dogs at the Edinburgh Festival or watching Aberdeen play all season with two mates.

But Lego want the images removed because the brand is politically neutral and did not give permission to use the images.

A Lego UK spokeswoman said: “We wouldn't give permission for our stock images to be used. We are a children's toy company and therefore all of our communication is targeted towards children.

"People all over the world use Lego to depict stories and scenarios - some of it not to our knowledge. We maintain our position as being a politically neutral company.”

The post on the UK Government website now features the line: "This post originally appeared on Buzzfeed. Images not provided by Lego."

SNP Treasury spokesman Stewart Hosie MP said: "It's not surprising Lego want nothing to do with this patronising stunt, and demanded the Treasury remove it from their website. The No campaign's bogus arguments against a Yes vote are being dismantled brick by brick.”

"The Treasury figures have been roundly discredited, so this is just adding insult to injury."

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