Wake up an smell the #guardiancoffeegate

 
31 May 2013

Who says the Guardian can’t lighten up? The newspaper had the Twittersphere in hysterics yesterday, with the news that it has just launched a coffee shop in Shoreditch’s Boxpark, called #guardiancoffee.

“If I was CEO of Starbucks right now I’d be sorely tempted to open a Left-leaning Berliner-size broadsheet newspaper,” mused one tweeter, while another pointed out that the real joke was that, with an advertised salary of £25-30K, Guardian baristas would be earning more than most of the paper’s young journalists.

Riffing on editor Alan Rusbridger’s famed love for the ivory keys, someone suggested that “the next step after #guardiancoffee will be Alan’s, an exclusive piano bar in north London where the drinks are given away free”. Not such an outlandish idea given that the Guardian already has plans to open a Guardian hotel, as revealed by the Londoner last year.

But the most popular tweet of all? The wit who joked that he’d be “popping down to #guardiancoffee later on to order a ‘Toynbee’: short, rich and intensely bitter”.

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