Olympic Cauldron triumphs at top D&AD design awards

 
Reuters
13 June 2013

Thomas Heatherwick’s cauldron in the Olympic Stadium and Channel 4’s Meet The Superhumans TV advertising campaign for the Paralympics both triumphed last night at D&AD, widely considered Britain’s most prestigious awards for advertising and art direction.

Heatherwick and 4Creative, Channel 4’s in-house ad agency, both picked up Black Pencils – the top award.

4Creative picked up a string of other lesser Yellow Pencil awards, including best editing and best use of music, for its memorable ad which featured powerful, fast-cut images of Paralympic athletes, backed by Public Enemy’s rap song Harder Than You Think.

The Olympic torch, created by London firm Barber Osgerby, also won a Yellow Pencil award as the D&AD judges hailed the impact of the 2012 on Britain’s creative industries last year.

Neville Brody, president of D&AD and former designer of The Face magazine, demanded the Government do more to support art and design.

He told the audience at the Roundhouse in Chalk Farm: “Creative industries have been violently assaulted by this Government who don’t seem to realise they employ more than 2.5 million people.”

D&AD chief executive Tim Lindsay said British ad and design agencies had performed well in this past Olympic year, despite a surge in entries from overseas, including Australia and China.

“The D&AD Awards have become a truly international awards, with more work entered than ever from around the world,” he said.

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