Mum’s the word: Stars back campaign to support mothers in poverty

Joanna Lumley, Abbey Clancy and Zoe Ball joined forces today to launch “Love, Mum”, a drive by Marks & Spencer and Oxfam to raise money for mothers living in poverty around the world. The venture, part of the retailer’s Shwopping campaign, is calling on the public to donate — not throw away — unwanted childrenswear and drop it off at M&S stores in the run-up to Mother’s Day on March 30.