A gay couple were shown out of a Hackney Sainsbury's after being spotted holding hands, it is claimed.
Thomas Rees and his boyfriend Joshua Bradwell were allegedly told by a guard that a customer had made a complaint about them "touching inappropriately".
Mr Reese said they were then escorted off the premises, leaving the couple shocked at their treatment.
The 32-year-old design graduate told the BBC: “It’s really knocked me for six and I’ve spent the last day or so analysing how I’m perceived.
“We weren’t celebrating good news, we weren’t all over each other, we weren’t in the throes of passion – it was essentially just holding my boyfriend’s hand as I do every day.
“I’m very much in love and that’s how I express my love.”
Mr Rees added that Sainsbury's offered the couple a £10 gift voucher to try and apologise for the incident.
But he added that the company should have called him for an apology, rather than just send him a Twitter message.
A Sainsbury’s spokesman said the company wanted to offer the couple their sincerest apologies
He added: “We are an inclusive retailer and employer and do not tolerate discrimination in our stores.
“We will take appropriate action once we’ve concluded our investigation with our security contractor.”
