Londoners' views on where they live have been revealed in a new survey.
The poll revealed Shoreditch, Hoxton, Bethnal Green and Whitechapel, are considered 'poor' and 'dirty', while Brixton and Streatham in the south are deemed 'rough'.
North London, which includes Tottenham, Muswell Hill and Crouch End, is commonly thought to be 'cosmopolitan' but also regarded as 'pretentious', 'suburban' and 'dull'.
Only the west appears to be judged consistently positively, with words such as 'posh', 'family-friendly' and 'clean' all being used to describe areas such as Kensington, Hammersmith and Shepherd's Bush.
The survey, which was commissioned by YouGov, invited 1294 Londoners to choose four adjectives which they particularly associated with a specific area.
Several contradictions emerged from the poll, with an equal number suggesting east London is 'gritty' as well as 'up and coming'.
When asked about west London, almost as many people said the area was "dull" as those who said it was "pretty", whilst the north was both 'family friendly' and 'rough'.
And whilst some felt south London was 'trendy', almost as many people said it was 'past its prime'.
A spokesman for YouGov said: "Out of this analysis emerges the distinct 'brand' of the four London sub-regions, revealing their reputation and and the often contradictory stereotypes associated with them."
