London Live to be platform for up and coming graphic artists

 
22 January 2014

London Live has unveiled its brand identity ahead of its spring launch.

Creative agency Kemistry is giving up and coming graphic artists a platform to showcase their work within the channel’s identity.

There will be a new artist each year to ensure the channel’s brand evolves keeping it fresh and contemporary.

The first branding has been developed by artist Yoni Alter together with Kemistry, and designed by Kara Atwell-Bennett.

There will be eight idents in total with five at launch. These will feature the iconic London sites Oxford Circus, Southbank, Wembley, City and Box Park.

The on-air and off-air look was animated by Ryan St James and Matthias Peters. The music for the branding was composed by Lee Baker of Audioputty.

London Live's Launch Programme Director Jane Mote has led the branding development along with Programming manager Lucy Myers.

“Kemistry, Yoni and Kara have delivered a stunning brand identity that fits the brief perfectly adding vibrancy, colour and life to our channel, " Jane Mote said. "Kemistry’s concept of giving artists a space on our channel is genius and they are continuing to extend the concept across our on and off-air look.”

Yoni Alter added: “I'm excited to have my work seen by possibly the best people on earth- Londoners! This city and its people never cease to inspire me," she said.

"The idents are about the different urban views of London -- where different worlds come together and where something is always happening."

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