The pretenders to the Kate Moss throne

1/5
Jenni Marsh10 April 2012

Ms Moss gets married in two weeks. So who will take over as London's Queen of Cool? Jenni Marsh sizes up six contenders

GEORGIA MAY JAGGER, 19
Who? Papa was a Rolling Stone (Mick, of course) and mama was a model - the tough Texan, Jerry Hall. Known as GM to her friends.

Model credentials: She may be 5ft 7in but her golden locks, flawless skin and distinctive gapped-tooth smile have made her a hit. She first walked for Vivienne Westwood and has already graced the cover of Vogue.

Lovers: They're only rock and roll stars: at 18, Georgia was dating Django James - the son of Eurythmics star Dave Stewart - before moving on to Luke Pritchard from the Kooks. She's also been linked with Tyrone Woods, son of Rolling Stone Ronnie Wood.

Hellraising: Her 18th birthday party made headlines when she was allegedly spotted taking delivery of and then sniffing a substance outside a pub in Richmond. Very Kate.

Celeb connections: Close pals include aristocrat model Alice Dellal and the Geldof sisters.

Verdict: Pedigree perfect, on-trend, well-connected. Watch this space. 8/10

DAISY LOWE, 22
Who? Daughter of Sadie Frost and Kate Moss's old pal Pearl Lowe and Bush's Gavin Rossdale, who is married to Gwen Stefani. No stranger to scandal - mum and step-dad Supergrass drummer Danny Goffey infamously wife-swapped with Jude Law and Sadie Frost and Lowe believed her real dad to be Pearl's ex-husband Bronner Lowe until a DNA test in 2004.

Model credentials: Like Kate, Daisy is an unlikely model. At 5ft 10in, she's not tall enough for the runway, she's got curves where other models have jutting bones and Daisy's doe-eyed Sixties brand of beauty is not the fashion-forward look designers covet. But she oozes sex appeal - and will get naked at the drop of a hat. Vogue editor Alexandra Shulman calls her a crusader against the size zero heroin-chic Moss made hip and Vivienne Westwood says she is a "super-sexy bombshell". As Daisy eloquently puts it: "I've managed to model with boobs and arse and some thighs, you know?" Her trademark is appearing on the red carpet wrapped in sheer black, undergarments on display.

Lovers: Daisy's boyfriends are always on-trend. After her fame eclipsed Class of 2008 co-star Will Cameron, she moved on to man of the hour, DJ Mark Ronson. In 2010, she met actor Matt Smith at the Coachella Music Festival in California. His fame was on an upward trajectory thanks to being cast as the 11th Doctor Who. Smith is reportedly smitten.

Hellraising: After watching mum Pearl battle a heroin addiction, Daisy says drugs give her panic attacks. "People can experiment, but if they weren't depressed before they started getting drunk all the time and taking loads of drugs, then they will be afterwards." She's described herself as a "mild lesbian" and posed naked kissing her then-boyfriend Will Cameron on the cover of i-D magazine.

Celeb connections: Daisy is the linchpin of the new British Brat Pack: Alexa Chung, Peaches and Pixie Geldof and Jamie Winstone. However, she has more grounded friends too, such as Oxford University playwright Natalie Olah.

Verdict: Daisy's firing on all cylinders -but will need some scandal of her own to eclipse Moss's star 9/10

ROSIE HUNTINGTON-WHITELEY, 24
Who? The great grand-daughter of Sir Herbert Huntington-Whiteley, first baronet. She's posh totty with a Polish background; grew up on a farm in Devon, where she was bullied by the kids at school for having a flat chest.

Model credentials: Like Kate Moss, her career in front of the camera began with a jeans ad, in her case Levi's rather than Calvin Klein, and her catwalk debut was with Naomi Campbell. Since then her willowy frame and pillow lips have topped every sexiest poll going. From Victoria's Secret modelling, Rosie is set to star in the new Transformers film.

Lovers: Actors, models and rockers. Firstly, Tyrone Wood, then Kylie's ex, the smouldering Frenchman Olivier Martinez, and now Kelly Brook's former squeeze, actor Jason Statham.

Hellraising: At first, Huntington-Whiteley looked promisingly scandalous. In 2005, she was dropped by Burberry after pictures surfaced of her holding a bong used to smoke cannabis at a party with fellow models Jennifer Pugh and Aleksandra Rastovich. It was the same year the fashion power house had dropped Moss for her cocaine scandal. Disappointingly, a clean record sheet since then.

Celeb connections: model Candice Swanepoel is a friend, while she and Jason are close to Sarah Harding and her DJ fiancé Tom Crane.

Verdict: More Gisele than Moss. 4/10

ALEXA CHUNG, 27
Who? Hampshire-born daughter of
Chinese-English graphic designer Paul and housewife Gillian, Chung has two older brothers and a sister and with three A-levels (two As and a B) she turned down a place to read English at King's College, London, to be a model.

Model credentials: She signed to Storm at 16 but quit modelling for television where she found fame disparaging pop stars. Has since become the face of DKNY Jeans and was made the first celebrity face of Lacoste in 2010. Mulberry named its Alexa Satchel, which sells for £785, after the presenter. The bag helped the brand to quadruple its profits in 2010 -dubbed the Alexa Effect. Vogue editor Anna Wintour described her as a "phenomenon".

Lovers: Like Moss, Alexa likes musicians - and she doesn't mind how dishevelled they get in the name of art. Brit rockers Ian Watkins from the Lostprophets, James Righton of Klaxons fame and Horrors frontman Faris Baldwin are past conquests but for now she's quit the dating jungle for Arctic Monkeys singer Alex Turner.

Hellraising: She may have the heroin chic physique but she describes her style as boarding school bad girl meets grandma chic. And that description can be applied to her private life, too. Chung and Turner prefer nights in to red carpet events. She says: "I don't do drugs. I've never ever tried coke."

Celeb Connections: In London, Daisy, Peaches and Agyness Deyn are her BFFs (Best Friends Forever) but since launching MTV show It's On With Alexa Chung stateside, her Christmas card list has become much more Hollywood.

Verdict: A rock chick who can match Kate on the catwalk, if not at the after party. 7/10.

THE LING SISTERS: EVANGELINE 15, BIP 25
Who? Model daughters of fashion illustrator Tanya Ling, "one of Britain's most important trendsetters", and William Ling, owner of Fashion Illustration Gallery. Bip is the seriously hip blogger, DJ and model, and girl about town who parties with D&G models.

Model credentials: Bip grew up in London and studied art at Central Saint Martins and tends to do slightly surreal shoots. Her Rachel Bilson meets MIA looks have seen her appear in Russian Vogue, and Teen Vogue named her a rising star. Evangeline channels a Coco Sumner with a touch of Georgia May Jagger. Her gap-tooth smile is unconventional and at 5ft 8in she wasn't built for the runway but following on from Vogue's recent Asian Invasion spread, her exotic looks have come at the right time. Her style is girlie grime and she's a fan of the "three-day quiff" when not working.

Lovers: Sister Bip is dating art director Johnny Lu but Evangeline is too young for boys. She needs to get her revision done first.

Hellraising: Bip DJs at Shoreditch House - favourite nightspot of Sienna Miller - and is a Mahiki regular, putting her at the centre of the party scene. Evangeline is a student at Hall School Wimbledon, fences for England and plays the ukulele. But she's already been spotted at the front row in Fashion Week.

Celeb connections: Their family is behind-the-scenes fashion royalty and Bip is big friends with Jamie Winstone and Eliza Doolittle.

Verdict: Like Kate, their beauty isn't conventional but the Ling sisters have the individuality factor. Whether they'll match Miss Moss in gossip column inches remains to be seen. 6/10.

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