Mother of Pearl, the BFC and BBC Earth come together for sustainable fashion

'The solution lies with all of us'
Megan C. Hills19 February 2019

In recent years there’s been an increased focus on the impact our fashion choices have on the environment around us. One designer leading the way is eco-friendly fashion brand Mother of Pearl, who this season has teamed up with BBC Earth for a new sustainability initiative.

On Saturday at London's Spencer House, Mother of Pearl’s founder Amy Powney joined Caroline Rush from the British Fashion Council to debut a new short film dedicated to sustinable fashion. The short, which was created by BBC Studios’ award-winning Natural History Unit for BBC Earth, focused on the impact our wardrobes have on the environment and the power to affect change as consumers.

Joining to toast the film's premiere were Adwoa Aboah, Dame Anna Wintour, Niomi Smart, fashion influencer Doina Ciobanu and Lady Amelia Windsor. Sticking to the theme of the night, guests were served a vegan and vegetarian menu as well as cocktails inspired by nature created by Slingsby Gin.

Adwoa Aboah

Mother of Pearl and BBC Earth are also set to launch a sustainable fashion line later this year, which will be available to shop on Net-a-Porter. The line will include clothing “made using a dyeing process that uses 10 times less water than other methods”.

Liz Bonnin, the film's narrator, said, "The very creativity that we desire in fashion, the colours, patterns and textures, are inspired by the natural world, and yet our supercharged approach to fashion is placing our planet under threat. The solution lies with all of us and I hope this film will not only raise awareness of the issues, but also empower people to transform both their relationship with fashion and how they choose to treat this beautiful home of ours."

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in

MORE ABOUT