Party dress queens RIXO launch sustainable denim collection

The London label loved for its floral dress know-how makes its first foray into denim
RIXO
Chloe Street17 January 2022

It made a name for themselves with super flattering floral midi dresses and now London label RIXO is coming for your jeans cupboard with a sustainable denim collection.

Launching today, RIXO’s 13-piece planet-friendly denim collection features classic RIXO pieces reimagined in denim, alongside all-new shapes Maxine, a denim midi skirt, and Malia, an exaggerated collar denim midi dress.

Denim is a notoriously planet-polluting part of our wardrobes, with the average pair of jeans requiring 1,800 gallons of water to grow enough cotton to make just one pair.

RIXO

RIXO’s denim however is much more eco than you’re average as it has been benchmarked against the EIM scoring system software (Environmental Impact Measurement), which assesses each piece’s impact during washing and finishing against the four following categories: water consumption, energy consumption, effect on workers’ health and chemical impact. And this collection, you’ll be pleased to hear, falls into the low impact category. The pieces are also made from a non-stretch cellulosic material, which makes them much easier to be recycled.

RIXO

“It’s such a proud moment for us to be able to offer another more sustainable collection, containing versatile items that can be worn all year round,” said co-founder Henrietta Rix and Orlagh McCloskey in a press release. “RIXO pieces are designed to last a lifetime and be passed down onto friends and family – using high quality and sustainable materials means we’re able to make this a reality.”

RIXO

Whether you’re looking for a 70s-style denim waistcoat or a pale yellow floral wide leg denim jumpsuit, RIXO’s new collection is as cool as it is kind.

From £155. Shop it here

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