Last ever Orange Wednesday! EE ends popular 2-for-1 cinema ticket deal

The mobile giant is axeing its 2-for-1 cinema perk after over a decade
Axed: the cinema ticket perk ends tonight (Picture: Loic Venance/AFP/Getty)
Melisha Kaur26 February 2015

After more than ten years, mobile company EE has called time on its 2-for-1 Orange Wednesdays cinema ticket offer.

The midweek ticket perk was created for Orange and EE customers in 2003 and soon became a hit with film fans.

Thanks to streaming services like Netflix, the number of people watching films on their phones, PCs and tablets at home is increasing, so the freebie has become less valuable.

A spokesperson for the telecoms giant said: "Orange Wednesday launched over a decade ago and at its peak was a massive success and an iconic promotion.

@JamesEsty

"After 10 great years our brand has changed and our customers’ viewing habits have also evolved so it’s time to move on. That’s why the final credits will roll for Orange Wednesdays at the end of February 2015. We’re working on new customer entertainment rewards and we’ll provide more details soon.”

@david21cummins

Surprised and disappointed by the news, fans took to Twitter to share their their best Orange Wednesday memories using the hashtag #OrangeWednesdayMemories.

The promotion will end tonight - the last Wednesday of the month.

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