Are you a #mouthie or an #arsie?

Cara is all mouth, Heidi is about the bum, and Miley Cyrus is big on baring both. It’s all about sharing a selfie of two halves now, says Phoebe Luckhurst
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Summer is ending. London has returned from its August sojourn, putting an end to frustrating out-of-office responses and, better yet, beach-bound celebrities posting selfies of their perfect physiques. We can all breathe (out) again.

But they wouldn’t be stars if they couldn’t innovate on the topic of self-promotion. Move over, beach bodies, this season it’s all about the selfie of two halves. Or body parts, to be more precise.

Step forward tribe number one: the mouthies, who favour posting pictures of their pouts. Cara Delevingne is, obviously, a mouthie. The model of the moment’s preferred pose is one that showcases her trademark goofy, wide-mouthed gurn with her tongue sticking out, often accessorised with a mate: at a Burberry event in Shanghai last week, she and actor Chen Bolin toasted the mouthie with a glass of champers.

Cara also favours an Elvis-style lip curl, while aspiring model/A-list daughter Ireland Baldwin recently snapped a cute pic of herself sticking her tongue out at her sleeping mother, Kim Basinger. Even Alexa Chung has flashed a fearsome tongue-curl.

Tribe number two favour posting pix of a more risqué body part: their posteriors. Heading up the arsie tribe is Rihanna, whose prolific posts of her perfect derrière were recently validated by a picture of her Victoria’s Secret Best Bikini Body Award 2013.

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Other offenders include Modern Family actress Sofia Vergara (see a very cheeky photo of her in a pink thong bikini), model Heidi Klum (whose skimpy bikini pics were taken by her mum), and pin-up Kelly Brook, the latter draped across cars and beaches.

And then there is Miley Cyrus, who is, of course, having her cake and twerking at it too: she’s a habitual offender of both. While Cyrus’s Instagram feed is a love affair with her mouth — it gapes, tongue wagging lasciviously, with red lippy adding emphasis — she also wants us to revere her rear, showcasing it frequently in eye-wateringly revealing outfits.

Dr Michael Sinclair, consultant counselling psychologist at City Psychology Group, says: “It’s attention-seeking and a way to stand out from the crowd of contemporaries. The more risqué the selfie, the more attention they will receive.”

So if you want to stand out from the crowd, what are the rules? The arsie is, of course, the riskier option — and only those with perfect posteriors should attempt. If that’s you, you will also need to enlist a friend for rear snaps to ensure they get you at your most bootylicious angle.

Mouthies, however, are generally more forgiving. If you want to give it a go, accessorise with food (less try-hard) or a buddy (see Cara), so that you look like you’re having a mad one, rather than sitting alone in your room sticking out an increasingly weary tongue trying to nail the pose.

Now all you have to decide is your tribe: heads — or tails.

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