A first-timer’s guide to buying in a bubble

Soaring rents are forcing young Londoners to take the plunge in an overheated housing market — but you need to be streetwise to get ahead of the pack, says near owner Rosamund Urwin
14 August 2013

The bubble is back. In the past year, house prices have jumped by 8.1 per cent in London, hitting another record high. The average home in the capital now costs £425,000. It’s as though Northern Rock, the eurozone crisis and econo-mageddon were just a bad dream.

And it isn’t just affluent foreigners piling in and driving up prices. Even first-time buyers are now returning to the market. The number of Londoners clambering on to the bottom rung of the property ladder almost doubled in the first four months of 2013 compared with a year earlier, many trying to escape rocketing rents. In June, the number of first-time buyers given mortgages across the UK was the highest since 2007.

Hopefully, I’ll soon be one of them. For after a nine-month search — long enough to spawn a book or a baby — I’ve finally found a flat, a small split-level jobbie in Brixton — four rooms of my own. Searching for a first home has been a spirit-sapping affair. I’ve been led on and stood up by a handsome gent (an estate agent). I’ve experienced the spitting hatred that a Foxtons Mini inspires. I’ve traipsed around smoke-clogged Hobbit holes, flats infused with damp and an apartment decorated with wet pants on every radiator. Thus, I have come to pity anyone who has ever searched for a home in London.

In an ideal world, Generation Rent’s problems would be solved by a boost to the supply side. More homes would be built. But — as the French writer Voltaire would verify — we do not live in the best of all possible worlds. In fact, new figures released today show that the number of properties listed for sale in London for under £500,000 has fallen by 7.5 per cent between April and June compared with the same period last year. Meanwhile, the number over £500,000 has shot up.

And gone are the days when the “3Ds” (debt, death and divorce) offered a property panacea through repossessions and auctions. The developers and speculators cottoned on to those ages ago and they’re likely to be savvier than first-time buyers and to have more experience and deeper pockets.

So how on earth, in this ruinous market, can one find a first place to buy, without either marrying a billionaire or being blessed with a big bounty from the Bank of Mum and Dad?

Location, location, location

Turn Kirstie Allsopp’s mantra on its head. Yes, location is all — but in the sense that you should put aside all postcode prejudices to find a home. Having lived in one area best known for an eponymous spliff (Camberwell), another unfairly famous for crime (Peckham) and a third no one has ever heard of (Nunhead), I’d recommend forgetting all snobby ideas about addresses. Pick somewhere residents refer to as “up-and-coming” (they mean “currently run-down”) or one where they play classical music in the nearest Tube station to try to prevent locals punching each other.

Henry Pryor, a buying agent and housing commentator, advises looking east. But he also says the areas hit by riots two summers ago — Tottenham, Enfield, Peckham — can offer cheaper pickings: “People are snooty and memories linger so values in those places have been reined in. And don’t be shy about commuting either — we do have a good transport network.”

He points to areas around the outskirts, such as Headstone South in Harrow, Morden and Nonsuch in Sutton. Other property watchers suggest Walthamstow and Forest Hill. Or, as one property pessimist suggests: “Look for a place where no one else wants to live.”

Location, location, location part II

Another obvious option (not recommended for light sleepers) is to buy above a shop or on a main road — the noise keeps the cost down. Stockpile ear plugs and accept that it will put many future buyers off (then again, contrary to the attitudes of many Londoners, you’re buying somewhere to live in and not an investment). And there are always ex-council houses. Pryor reckons most new builds — with their typically low ceilings and small rooms — should be avoided, though: “A developer is selling a commodity and so they will need to take their cut. And like a used car losing value as you drive out of the showroom, a new home loses value as soon as you put the kettle on.” It also pays to get to know an area really well.

Negotiate

Pryor recommends “overcoming the British reserve” and haggling: “An asking price is a guide to the vendor’s greed. It does not reflect the actual value of a property.” He points out that asking prices have risen much more than selling prices in the past year. And first-time buyers, not being shackled to another buyer, are popular with sellers. They can capitalise on that and offer less. It pays to be a property stalker too. Find out how long a home has been on the market, how many times the price has been reduced and what similar properties in the area have sold for. The magical interweb is your friend here.

Beware the estate agent

Estate agents, lovely though one per cent may be, represent the seller. Although it’s a good idea to tell them clearly what you are after (otherwise you will have to sift through scores of emails with completely inappropriate options) and probably even to flatter them (they may alert you to new properties coming on the market), don’t tell them how desperate you are to move to a certain area — and don’t give away your life story.

“The shiny-suited estate agent in a branded Mini is not a broker but an agent,” says Pryor. “They will use the information against you. Act as though they have some contagious disease that you wouldn’t want to catch.”

Be proactive

Most properties, even in London, sit on the market for a while but a dream home can sell very swiftly in the current climate. A two-bedroom flat I liked appeared on Rightmove on a Wednesday and buyers had to submit sealed bids by Friday lunchtime. This can turn searching into a social-life-destroying nightmare but it’s worth putting in the hours. You can also take the mission into your own hands. One couple looking for a home in Herne Hill leafleted the area, asking residents if they were interested in selling. This isn’t a bad idea: the vendor benefits from cutting out hefty estate agent fees and a quick sale. However, the couple are yet to hear from a single interested party.

Borrow, beg, team-up, take

In the words of the Evening Standard’s property correspondent Mira Bar-Hillel: “Take as much from the Government as they are stupid enough to give you and extort as much from your family as you can.” For those for whom the vaults at the Bank of Mum and Dad sit empty, George Osborne is here to help.

Yes, the Chancellor’s Help-to-Buy scheme (offering loans to wannabe owners with only a five per cent deposit) has been called “one of the most stupid economic ideas of the past 30 years” by a leading City strategist but when it is extended to all properties in January next year you might as well take advantage of it.

“The Government is clearly determined to ramp up the housing market for the next three to five years but we’re talking about subsidised home ownership here — first-time buyers would be mad not to use it,” says Pryor.

Shared ownership schemes through housing associations are another option but while you get the responsibilities and the liabilities you obviously don’t get full ownership. It can also be difficult to increase your share and difficult to sell on. Another option is to find someone who will buy a percentage of the house as an investment — but this can be legally complicated.

Emily Jupp: SHOULD I PURCHASE A PLOT WITH PALS?

I vacillate constantly about what would make my dream home. In the past month alone, I’ve been fixated on a school conversion in Peckham Rye, which, after doing my sums, I realised that I could afford if I sold a few family members into slavery (I’m sure they’d forgive me once they saw the shine on those lovely polished floorboards).

I was also desperate to buy land in Brockley (I’ve seen those Channel 4 programmes about DIY homes, so I’m going into this with my eyes wide open). Currently, I’m ever so keen to invest in a not-quite-condemned two-bed flat in a not very salubrious area of Zone 2, which estate agents keep telling me I won’t be able to get a mortgage on because it is deemed “unsafe” by the surveyors. Bah. I reckon they’re just trying to put me off because they want to keep that little gem to themselves.

To summarise, house-hunting on a budget is a quagmire of confusion. But there are options. I’ve discovered that buying a tatty, ex-council high-rise near Canada Water would actually be a very good investment and probably not an act of blatant idiocy, by comparing property prices in the area. Zoopla’s heatmaps tool (zoopla.co.uk/heatmaps) tells you the average property prices across the UK. You can drill down to look at one particular borough or street, so you can compare prices.

If you have a decent deposit and cope well with anxiety, buying up land could reap rewards but be warned — land in London is obviously rare and you will be up against property developers who do this for a living. In the course of investigating this possibility, I discovered that anyone can apply for planning permission on land, whether they own it or not. Do this to see whether you can build on it before you take the leap and buy it up.

Finally, last weekend, a friend tentatively offered to buy a place with me. My concerns were that we wouldn’t want the same things and that the stress of being financially tied together might make us hate each other. But on reflection, we’ve lived together before and got on well and it would mean I wouldn’t have to live in a slum. Strangely, though, part of me relishes the challenge of turning a crumbling wreck into something beautiful — and all mine.

Richard Godwin: WHY I BOUGHT ABOVE A SHOP

When my wife and I started house-hunting a few months ago, we were under few illusions. I figured that although it would be lovely if we could find an affordable, comfortable two-bedroom flat with a garden on a quiet street within five minutes’ walk of a Zone 2 Tube, it was also unlikely. So I was happy to consider all options, including an unpromising-looking place above a shop.

On the minus side, it was actually on Green Lanes, the busy Harringay high street of Turkish restaurants and thundering buses. On the plus side, it was full of windows, elegantly proportioned in grand Victorian style (it was purpose-built as a flat rather than clumsily converted), in pretty good condition, near the park and the Tube and … drum-roll … had an almost unheard of three bedrooms. We made an offer within a couple of hours and, dull-story short, moved in last Friday.

I still feel that we’ve totally lucked out. I love the extra space — far more than I thought we could afford — and the neighbourhood. The noise disappears when you shut the windows — when they’re open, you just pretend you’re on holiday in Istanbul. And it’s just exciting to be so much in the thick of it. Why else do you live in a city?

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in

MORE ABOUT