Life coach: Dan Rookwood

Our resident life coach talks monograms and cashmere kings

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Lovingly restored: Brunello Cucinell's new London flagship store
Dan Rookwood11 February 2015

What do you think of monogramming?

Stamping one’s initials on everything is the NBT (Next Big Thing, obvs) in customisation. It’s all about size and placement. Too showy and visible (eg, shirt cuffs, velvet slippers, on your bag) and you’ll look a bit of a bell (the Indian PM took it to next-level naffness by having his name stitched into his suit’s pinstripes for Obama’s recent visit, and Marvin Humes wore a monogrammed tracksuit, above, at his wedding to Rochelle Wiseman). But if it’s totally hidden, well, what’s the point? For a stamp of approval that isn’t OTT, opt for subtle placement in a discreet font. Signing off, DR.

DAN LOVES

Brunello Cucinelli

If I had to wear one designer’s clothes forever, the King of Cashmere would be a contender. Every item is ethically (if expensively) made by artisans who live in a medieval Italian town Cucinelli has lovingly restored. He’s also been building in London, having recently doubled the size of his flagship at 3-5 Burlington Gardens, W1. brunellocucinelli.com

Dan is an editor at mrporter.com

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