Tried and tested blow dries: Saco Hair

Traditional styling meets crazy new styles at this modern Soho salon
Bang on trends: This modern salon was shortlisted for British Hairdresser of the year in 2013
Louise Scodie12 August 2014

Price: Blow-dries from £25

What’s the buzz? Tucked away in Soho, this small, modern salon was shortlisted for British Hairdresser of the year in 2013. There’s a firm accent on creativity and keeping things fresh and on-trend courtesy of the education centre that’s on-site. As Patrizia, my stylist, told me: “It’s easy to get stuck, especially if you’re an established hairdresser - the centre helps us to keep up with the trends.” If you’re in the area and you’re up for a crazy new style, you could even volunteer to be one of their models.

That said, traditional hairstyling is here too if you want it, and that’s what I plumped for - a nice, glossy straight blow-dry as per usual. After having my hair washed with organic Kevin Murphy shampoo and conditioner, Patrizia set to work whilst demonstrating a real understanding of my hair. She identified where it was at its dryest and suggested the correct products for my hair type, plus methods for applying them. I was pleased with the result - my hair looked healthy and sexy and it lasted until the next night - not bad for a weekend spent rushing around town on hot tubes.

Location: 4 Charlotte Place, W1T

Book: 020 7240 7897, sacohair.com

Tried and tested: Hair Salons in London

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We will be topping up our finds regularly and we are always on the lookout for hidden gems so if you spot a place that we should visit tweet @ESLifeandStyle.

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