Fitness expert Dan Conn reveals the secret to being a social media influencer

Personal trainer Dan Conn has revealed how he became a world-renowned social media influencer in the fitness industry.

In an exclusive interview with the Evening Standard, Dan has shared how he achieved his 312,000 loyal Instagram followers and 72,000-strong Twitter following.

Highlighting the power to influence young followers on a large social media presence, Dan cites the importance of being a good role model.

He says of his social media success: "It's very important to me to always remain honest and be myself.

"I don't do it for the money, I do it to connect people. It's an important channel for that."

Following a successful career as a professional rugby player, Dan went into personal training and began working in partnership with F45 Training.

Specialising in high-intensity fitness classes, the gym group has since become one of the fastest-selling fitness franchises in the world, with 50 new sites set to open across the UK and Ireland over the next year.

If you would like to know more about how to become a social media influencer, watch the video above to find out more.