Winona Ryder and Elizabeth Olsen star in H&M's Spring Campaign

And it's an all-dancing celebration of girl power
Chloe Street20 March 2018

Ever thought you might like to see Winona Ryder and Elizabeth Olsen dancing the tango together?

Well no, nor did we. That was, until we saw the video for H&M’s latest Spring campaign.

Featuring a diverse cast of strong women, including models Andreea Diaconu, Anna Ewers, Imaan Hammam and Naomi Shimada, and thesinger Andrea Valle.

The film takes us to Buenos Aires, where the group of women ditch their male dancing partners and begin dancing together in a local café, eventually spilling out into the streets.

H&M Spring 2018

"I love the way that the campaign really celebrates women in a very authentic way. I found that to be really refreshing and much needed right now in this culture. They are celebrating themselves and each other,” says Winona Ryder.

“It was such a thrill to be in Buenos Aires for the H&M Spring campaign, and more importantly, to be surrounded by such a wonderful cast of strong women. The entire experience was incredibly inspiring,” says Elizabeth Olsen.

The collection itself is a suitably bold and feminine black and white assortment, peppered with floral prints and pops of tomato red.

H&M Spring 2018

The asymmetric ruffle hem red skirt and Bardot shoulder black dress are both crying out to be taken on a super chic Spanish mini break.

“The voluminous pieces in particular moved so beautifully in the dance sequences,” said Pernilla Wohlfahrt, H&M’s Design Director.

Take a look through the collection in its entirety here:

H&M Spring 2018 collection

1/15

The H&M Spring 2018 collection launches in stores and online at hm.com on Thursday 22nd March

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in