It's transfer deadline day, and while a possible Sanchez exit and Conte's last minute scrap for a winger having missed out on Alex Oxlade-Chamberlain to Liverpool are providing fans with a day of uncertainty, Sky Sports News presenter Jim White has established a sense of order thanks to his trusty yellow tie.
Worn for every transfer deadline day, White's tie has become one of the most anticipated elements of the big occasion.
And it seems his look is not only a talking point but also a major fashion moment, with searches for yellow ties up 314% week on week in the UK
According to global fashion search platform Lyst, the yolky hue was also the most purchased colour in ties online this week in major UK cities.
Speaking to the Huddersfield Examiner of what has become somewhat of a sartorial phenomenon, White said: "It's bizarre now because I get people from all over the country on Twitter sending me pictures of themselves going to work with yellow ties on, van drivers wearing yellow jackets sending me pictures – it's utterly insane."
And he's not wrong. Twitter has gone mad for the tie yet again this morning, with #yellowtie trending thanks to hundreds of fans tweeting photos of themselves wearing one.
Going on to explain why he opts for tie every transfer deadline day, the presenter said: "Sky go yellow on deadline day and put a yellow strap at the bottom of the screen and that becomes quite distinctively 'breaking news'."
"I think they coincided that with me wearing a yellow tie and whoever I was on with - whether it was Natalie Sawyer or Kate Abdo - she would wear a yellow dress."
"So now yellow has become the colour - the country turns yellow and I'm happy for them to do that."
