Primark online shopping: A click and collect service is coming

The high street behemoth will start harnessing the power of digital 
Sabrina Carder24 April 2019

Primark is booming right now.

The budget-friendly fashion brand opened the world's biggest store in Birmingham this month, and now there are rumours that the high street shop is about to launch a click and collect service.

According to Davy, an Irish wealth and asset management company, Primark's chief executive, Paul Marchant, told analysts that the new service is "on the horizon".

The report overview also states: "The introduction of a click-and-collect offering will drive incremental benefits to the Primark model in time. Primark’s market share gains prove that its bricks-and-mortar offering remains relevant."

The online venture would make it easier than ever before for customers to get hold of the label's fashion, accessories and homeware.

Click and collect would allow fans to reserve their Primark wish list from the comfort of their own home (or, on the go) before collecting in-store. The new service would remove the disappointment of trawling through rails and rails, only to discover the item you want is already out of stock.

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in

MORE ABOUT