North West stars in her first ever fashion campaign for Fendi alongside Kris Jenner and Kim Kardashian

Three generations of Kardashians star in the Italian designer's new campaign 
Sabrina Carder11 July 2018

North West has bagged her first fashion campaign aged just five.

Already known for her trendy street style, the daughter of Kim Kardashian and Kanye West just made her fashion debut, starring in the latest Fendi campaign.

She is joined in the images and 40-second video by her mum, Kim, and grandma, Kris Jenner, as the three generations of Kardashians celebrate the 10th anniversary of Fendi's iconic Peekaboo bag.

For the first time Kim, Kris and North are snapped in a series of candid shots, one image showing the trio sprawled out on the grass, another giving us a glimpse into the intimate Kardashian-West family with a portrait of North and Kim relaxing in the sun.

Kim Kardashian and daughter North West star in the new campaign together (Fendi )
Fendi

The Italian designer is said to have wanted to show the famous family's 'special connection', "which instead of focusing on their public images, capture their most authentic and intimate personality."

Using Instagram to reveal the campaign, Fendi also showcased a black and white snap of Kim with her mum, Kris.

The brand explaining that they wanted the images to explore: "the intimate and unexpected relationship between iconic women from around the world.

To finish off the family affair, the 40-second campaign video is accompanied by the soundtrack of Kanye West's Love Lockdown.

If anything, this campaign just proves that the Kardashian-Jenner-Wests have created yet another generation of influencers that are going to reign for years to come.

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