Tens of thousands log on for first digital London Fashion Week

In total, there was 3.5 million impressions over the weekend on all the LFW platforms - including Instagram, Facebook, Linkedin and website
Dave Benett

The first digital-only London Fashion Week was today hailed a success, with tens of thousands of people logging on to view its shows, workshops and gigs.

The British Fashion Council (BFC) revealed their London Fashion Week digital platform received 145,000 page views between Friday and yesterday, with it gaining over 50,000 unique visitors over the weekend.

BFC head Caroline Rush said: “When we announced the move to digital, our ambition was to create a space for British creatives to show collections, tell their stories, document their design process and their life during those challenging times, but the 120 designers and other members of the industry we hosted this London Fashion Week exceeded our expectations.

“The level of creativity all the designers have displayed under very tough circumstances has been incredible, with most of them not having access to their studios or their teams. The platform has achieved what we set out for it to do, to be a flexible solution that enables designers and partners to integrate existing technology with visual and audial storytelling. I look forward to seeing how designers develop their inventiveness through technology and how they think about a new type of Fashion Week, a hybrid of physical and digital outputs.”

The move to digital-only was forced by restrictions brought in to tackle the coronavirus.

A majority of those logging on to watch shows by designers such as Ahluwalia and Nicholas Daley were from the UK, followed by Japan and then America. Other popular events included The Class of 2020, a series where emerging designers from the UK’s top fashion schools created pieces about their backstory. A workshop between designer Nabil Nayal and fashion journalist Sarah Mower on the importance of education in the industry was also a most-watched event.

Films by brands such as accessories designer Hill & Friends plus live gigs and fundraising moments such as the Charles Jeffrey LOVERBOY fundraiser for UK Black Pride were also best-viewed.

In total, there was 3.5 million impressions over the weekend on all the LFW platforms - including Instagram, Facebook, Linkedin and website.

Content from the weekend is still available via londonfashionweek.co.uk

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