London Fashion Week: Anya Hindmarch continues love affair with the trimmings in runway of mirrors

The designer unveiled a collection dedicated to the British high street
Karen Dacre23 September 2015

A hall of mirrors served as a backdrop for Anya Hindmarch today as the handbag designer unveiled a collection dedicated to the British high street.

Borrowing design codes from a host of our best loved retailers, the accessory maven showcased bags printed with John Lewis's iconic green chevron stripes and the well-known Never Knowingly Undersold motto while shoes boasting Mothercare's iconic logo also raised a smile.

A homage to Nationwide through the inclusion of neat clutch bags and leather bomber jackets featuring the brand's familiar blue house motif was among the most playful on the catwalk.

Anya Hindmarch at London Fashion Week

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The English designer, who prides herself on her quintessentially British aesthetic, deviated momentarily from her patriotism to celebrate the iconography of French supermarket chain Carrefour which appeared on neat shoulder bags with metal chains and sculpted neoprene sweatshirts.

Continuing her love affair with trimmings she also reinvented washing up sponges into keyrings.

Hindmarch, whose vast back catalogue of bonkers but beautifully made accessories includes a box of Kellogg's Frosties recast as a clutch bag and crisp bags into high fashion purses, has form for reimagining otherwise mundane objects in luxury roles.

Last week, she delighted shoppers at Selfridges with a drive-through fashion service station from which fans of her label could snap up new handbags from the comfort of a driver's seat.

Her shows are among the most anticipated on the LFW schedule and she refuses to take herself too seriously. Offering a light-hearted aesthetic, albeit in luxurious quality, her label is revered for its dedication to raising a smile.

Hindmarch, who tops the bill on the final day of the Fashion Week, schedule is expected to attend a reception at Downing Street this evening. Hosted by Samantha Cameron, it will celebrate the end of a stellar week for London and will be attended by designers from across the globe.

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