Kim Kardashian bares all in Yeezy's new sneaker campaign

Kim K's bizarre bed pose is about to make a lot more sense...
Kim Kardashian/ Instagram
Sabrina Carder15 August 2018

Kanye West's brand, Yeezy, is known for causing a stir on social media, and its latest campaign is no exception.

You may remember last week when Kanye's wife, Kim Kardashian West, posted a snap of herself on Instagram in a rather uncomfortable looking pose on a bed, wearing nothing but khaki green undies and white trainers.

The image quickly went viral as the Internet turned Kim K into a hilarious meme. But it looks like most of us didn't bother to read the caption, which stated: "Like butter. #Butter350's #yeezy".

Yes, the snap was a sneak peek of the latest Yeezy campaign.

On Tuesday, the full Yeezy campaign for the new Butter 350 trainers was released and Kim's bizarre bed photo began to make a whole lot more sense.

Naturally, Kim was first to break the news, having modelled the majority of Yeezy campaigns in the past. The reality TV star posted the final image on Twitter, where she bared even more than than initially thought, lying face-down on the bed in just the shoes and underwear, showing off her famous derriere.

Much like the Yeezy Season 6 campaign where Kim K clones filled social media, other influencers quickly filled up the 'gram with similar shots all taken by photographer Richard Kern.

Each person modelled the yellow-detailed trainers with earth-toned items of Yeezy apparel, from Kardashian-approved cycling shorts to simple crop tops.

This time, though, there was one key difference: the campaign included both men and women - showing that the trainers are the newest unisex addition to the brand.

If these sneakers are anything like the last, they will sell-out in a few seconds. So, keep your eyes peeled for further information.

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